Daniel Wentzel Copyright: © Marcus Gerards


Prof. Dr.

Daniel Wentzel

Chair of Marketing


Room: 408

Kackertstr. 7

52072 Aachen


Phone: +49 241 80-96179
Fax Fax: +49 241 80-696159


Daniel Wentzel was born in Bonn in 1978. He has held the Chair of Marketing in the School of Business and Economics at RWTH Aachen University since spring 2011. Daniel Wentzel studied business administration at the University of Cologne and the University of Auckland, New Zealand. In 2008, he received his doctoral degree from the University of St. Gallen, Switzerland. From 2008 to 2011, he worked as an assistant professor at that university and received his post-doctoral Habilitation degree in 2010. As part of his research program, he has worked together with many companies from the automobile, retailing, and financial services industries.

Research Interests

  • Consumer behavior
  • Consumer acceptance and adoption of Innovations
  • Product design
  • Service and brand management

Selected Publications

  • Wiecek, A., Wentzel, D., und Erkin, A. (2019), “Just Print it! The Effects of Self-Printing a Product on Consumers’ Product Evaluations and Perceived Ownership”, Journal of the Academy of Marketing Science, 48 (4), S. 795–811. 10.1007/s11747-019-00700-7
  • Wiecek, A., Wentzel, D., und Landwehr, J. (2019), “The Aesthetic Fidelity Effect“, International Journal of Research in Marketing, 36(4), 542-557. 10.1016/j.ijresmar.2019.03.002
  • Dahm, M., Wentzel, D., Herzog, W., und Wiecek A. (2018),”Breathing Down Your Neck! The Impact of Queues on Customers Using a Retail Service“, Journal of Retailing, 94 (2), 217-230. 10.1016/j.jretai.2018.04.002
  • von Walter, B., Wentzel, D. und Tomczak, T. (2016), “Securing Frontline Employee Support after an Ethical Scandal: The Moderating Impact of Response Strategies”, Journal of Service Research, 19 (4), 417-432. 10.1177/1094670516664587
  • Kehr, F.; Kowatsch, T.; Wentzel, D.; Fleisch, E. (2015): Blissfully ignorant: The Effects of General Privacy Concerns, General Institutional Trust, and Affect in the Privacy Calculus. In: Information Systems Journal, 25 (6), 607-635. 10.1111/isj.12062
  • Wentzel. D.; Tomczak, T.; Henkel, S. (2014): Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood. In: Journal of Service Research, 17 (May), 119-133. 10.1177/1094670513518271
  • Landwehr, J.; Wentzel, D.; Herrmann, A. (2013): Product Design for the Long Run: Consumer Responses to Typical and Atypical Car Designs at Different Stages of Exposure. In: Journal of Marketing, 77 (September), 92-107. 10.1509/1547-7185-77.5.92
  • Wentzel, D., Henkel, S. und Tomczak, T. (2010), "Can I Live up to that Ad? Impact of Implicit Theories of Ability on Service Employees' Responses to Advertising", Journal of Service Research , 13 (2), 137-152 [lead article].
  • Wentzel, D. (2009): The Effect of Employee Behavior on Brand Personality Impressions and Brand Attitudes. In: Journal of the Academy of Marketing Science, 37 (3), 359-374.