The Four Labs of the School


Within the framework of the Interdisciplinary Management Factory - which is a component of RWTH Aachen's Excellence Initiative II - the School has created four labs to support and further develop its four Research Areas. However, the individual Labs are not rigidly allocated to one specific Research Area: one Lab can input into several of these Areas. The Labs will all be concerned with the development of theories, methods, and research tools that will ensure that each of the School's four Research Areas is well equipped to retain a secure position in the international research arena. Some of the research activities will be channeled into third-party-funded research projects, and all of them will share a structure that is conducive to fostering collaboration with other schools and institutions of RWTH Aachen University and with the Forschungszentrum Jülich.


Sustainable Prosumer Lab

The Sustainable Prosumer Lab aims to become an internationally visible research institution on users (consumers and firms) of sustainable energy and mobility solutions. The concept of "prosumer" encompasses the active, creative, and often multiple roles of users (e.g. distributed energy production, electric vehicles). A crucial concern of the Lab is the analysis of the introduction and expansion of innovative technologies and institutional structures. In addition, the corresponding sustainability processes and markets will be modelled, implemented and developed.The Sustainable Prosumer Lab actively seeks to establish collaboration with other RWTH institutions as well as external institutions in the fields of energy, mobility, and environment (e.g. the RWTH Campus Clusters "Sustainable Energy" and "Logistics", the E.ON Energy Research Center, JARA Energy, RWTH Interdisciplinary Forums).


Business & Behavioral Metrics Lab

The Business & Behavioral Metrics Lab aims to enable a radically new and valid approach for conducting experimental research in the social sciences. Specifically adjusted technologies will facilitate and advance the measurement and analysis of individuals' behavior. The Lab aims to establish the novel field of Experimental Economics in Virtual Reality. In doing so, the Business & Behavioral Metrics Lab will collaborate with the RWTH Virtual Reality Group, who are running the aixCAVE - one of the most advanced immersive virtual reality environments worldwide. The Lab intends to develop optimal incentive systems by making use of the aixCAVE. In order to conduct experimental research in virtual reality, the Lab will be using a semi-immersive 3D projection wall, which is fully mobile, and another system connecting the Oculus Rift - a head-mounted display- and the Microsoft Kinect sensor.


Business Analytics Lab

In a modern, knowledge-based society and economy, leading firms can gain competitive advantages solely on the basis of knowledge and information. Although data are available in abundance (often in real time) and offer tremendous potential for enhanced decision making, there is a lack of radically new approaches for exploiting such data.. The Business Analytics Lab focuses on fundamental research, whereby typical research topics are: the developing of models and methods for managing extremely big and complex problems of optimization, the handling of data uncertainty and incompleteness, the pioneering of decision aids for emerging fields such as healthcare. This Lab will collaborate closely with the departments of mathematics and information technology, and will find broad application within the engineering sciences. A crucial goal of the Business Analystics Lab is to open up the School of Business and Economics to RWTH Aachen's engineers and natural scientists.


Management Technologies Lab

The Management Technologies Lab aims to develop modular methods and tools that can find direct application with natural scientists and engineers by complementing technological problem solving with the appropriate management know how. The lab is strongly aware that today's research projects - with their global challenges - must have a strong economic component to them if they are to fully address operative efficiency, behavioral aspects, incentives, market potential, and the dissemination of technologies.