Prof. Piller's Publications Are Among the 20 Most Frequent Downloads


Two articles entitled "Dark Side or Bright Light: Destructive and Constructive Deviant Content in Consumer Ideation Contests" und "Mapping the Impact of Social Media for Innovation: The Role of Social Media in Explaining Innovation Performance in the PDMA Comparative Performance Assessment Study" and authored by the School's Prof. Dr. Frank T. Piller are among the 20 most frequently downloaded papers of those published by the Journal of Product Innovation Management. In the years 2016 and 2017 the articles were downloaded 1796 and 1119 times, respectively!