Chair of Marketing's Research Project


The Chair of Marketing (Prof. Dr. Wentzel) and the Laboratory for Machine Tools and Production Engineering (WZL) (Prof. Dr. Schuh) are delighted to announce that their joint research project entitled "Customer-Specific Starting Solutions and Product Architecture Adaption in the B2B Configuration Process" will receive funding over 2 years from the German Research Foundation (DFG). This funding will cover the project costs, which will amount to about 250,000 €.