RWTH Research Ranks Among Top 10 Articles of the California Management Review


An article by Prof. Frank Piller, which was published in the renowned journal "California Management Review"(published by the University of California at Berkeley) in 2016 has been ranked among the top 10 articles of that journal.

In his article entitled “Open Business Models and Closed-Loop Value Chains: Redefining the Firm-Consumer Relationship,” (California Management Review Volume 58, Issue 3), Frank Piller develops - together with Sebastian Kortmann - a concept for business models on the basis of co-creation in closed-loop value chains.