Professor Piller On Innovation in the Coronavirus Crisis
Prof. Piller in the RWTH podcast “Coronavirus – Our Answers to the Pandemic”
The corona crisis is an extremely challenging situation - not just for every one of us, but also looking at society as a whole. Here at RWTH, it, of course, also affects various scientific disciplines and operational areas. The new RWTH podcast "Coronavirus - Our Answers to the Pandemic" will feature a multitude of experts voicing their opinion on these matters.
Together with his team from the RWTH Chair of Sociology of Technology and Organization, or STO for short, Professor Roger Häußling will use video conferencing to conduct interviews with the RWTH staff responsible for the digitalization of teaching, virologists and physicians at the University Hospital, the Rectorate of RWTH, the AStA Students' Committee, political scientists as well as experts from the fields of ethics, economics (including innovation research), computer science, and mechanical engineering.
In the second episode of the podcast, Prof. Piller from the Technology and Innovation Management Group talks about the chance to digital innovation. In general, change always brings the opportunity for innovation and especially in times of the corona crisis, the crisis brings new chances for the further development of digitalization. Companies that were already well positioned before the crisis can emerge from the crisis stronger, said Prof. Piller.
Click here to listen to the whole episode.
Interview with Prof. Piller
The RWTH Business School interviewed Prof. Piller from the Technology and Innovation Management Group about the challenges of innovation and innovators in times of the corona crisis. According to Prof. Piller, innovation is even easier and faster to implement in such a crisis. Most companies are hesitant about innovation when business is doing well under normal conditions.
When asked how innovation can work without personal exchange and creative workshops, Prof. Piller answers that many innovations can already be implemented digitally and online. Nevertheless, he is looking forward to coming back for personal meetings in the future, as "they are just big fun".
During the crisis, Prof. Piller was also able to observe new patterns of innovation. In particular, openness, open innovation and cooperation could be observed in many areas, for example in pharmaceutical development, said Prof. Piller.
Click here to read the whole interview.